Smile Tech is a team of experts prepares effective google ads strategies, meeting the requirements of your budget and your growth expectations.
Paid SEO is one of the online advertising strategies for your website. It is found in the form of paid ads on search engines. Google allows you to position advertisements on search results pages. And charge per click according to a positioning auction system.
Smile Tech’s team prepares Google Ads campaigns targeted by keywords, territories and other user-related information. Here is our methodology:
We define together the visitors to target, the products or services to promote and the expectations in terms of objective. We are also trying to define the available budget and expectations in terms of income.
We carry out research in order to understand in which ecosystem the advertising campaigns will be implemented. Smile Tech try to perceive the advertising efforts of your competitors and the results they obtain through several tools at our disposal.
Smile Tech do keyword research. Some choices are made between competition and performance in order to seize the opportunities in terms of placement. Indeed, it happens that certain keywords are targeted by your competitors but that in fact some are more sought after by the customers who will convert their research into a commercial action for your business.
The choice of words, the preponderance and the order of terms in an advertisement on search engines has a lot of influence on the click result. Smile Tech aim to ensure that the conversion-to-click ratio is high, and that the people who are looking for your keyword are the type of customer interested in your services.
Smile Tech’s team sets up your Google Ads account and ensures that everything is in place to maximize the functionality of your account.
We watch over the grain. An advertising campaign must be maintained regularly. Smile Tech’s team of analysts evaluate the results based on statistics and sales, to make ad hoc adjustments. We are moving away from ads bringing poor results, to leave the budgetary space for ad campaigns optimized for needs.
Following the visit to your website, the visitor keeps an indicator of his visit. This allows us to tell Google Ads to advertise on other platforms. Indeed, we can indicate for example that a visitor who has not taken action on your site (purchase, sale, contact) is relaunched on social media platforms. By inviting them to return to your website in a targeted manner and complete a transaction.
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